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Bookkeeping Services 101 | Crucial Financial Reports for Your New and Growing Business


Bookkeeping Services 101 | Crucial Financial Reports for Your New and Growing Business


Background image with financial charts and graphs on the table. Elements of this image are furnished by NASAIn my perspective as a bookkeeping services provider, when it comes to getting your new business up and running, organization and proper reporting are key. A lot of my clients, when they’re just getting started, are focused on other new business priorities like staffing, training, and marketing. But keeping an eye on the numbers will keep you connected to what’s going on with your business, and will become your greatest tool for maximizing growth as you move forward.

So where do you look for the numbers? There are many ways to examine your business and you should consult with your bookkeeping services provider about the reports that will be most important to you. That said, there are three main reports that will be crucial whether you are selling shoe polish or operating a traveling circus: these are your income statement, balance sheet, and cash flow statement.

1. Income Statement
Your income statement will show you your business’ earned revenue, expenses, and profits over a fixed period. Basically, this document tells you if you’re making money or losing it – definitely something you want to be aware of. At the very least, you should be going over your Income Statement every month with your bookkeeping services team.

2. Balance Sheet
The Balance Sheet will show you your business’ liabilities, assets, and capital on a specific date. This can be a very important document for sharing with potential investors, as it reveals what your company actually owns, and what your company owes as well. Check in with your balance sheet on a monthly basis at the least.

3. Cash-Flow Statement
The Cash-Flow Statement is of particular importance for small, newly started and growing enterprises, as these are the businesses that might have the most trouble getting their hands on the cash they need. You’d be well served by taking a good look at your cash-flow statement on a monthly basis. Unlike your income statement (which will show you revenues even when they have yet to be collected) your cash flow statement lets you know how much cash you have, in actuality, at your business’ disposal.

4. And the Rest
The above are the three main financial reports to look at, but there are many ways to examine a business. It may be an analysis of the percentage of new leads that become clients, or a look at how your clients are finding you (by word of mouth? By internet search? Through your advertisements?) Your bookkeeping services provider can help you come up with a strategy, figuring out which metrics will be relevant for you to examine and preparing them for you.

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John Gleason


John Gleason

John Gleason is Managing Director of Supporting Strategies | North Shore, MetroWest, Central & Western MA. John’s team helps Massachusetts businesses pursue success by providing professional bookkeeping and controller services.

Legal and Tax Disclaimer

This website is created by Supporting Strategies to provide general bookkeeping and accounting information only. Supporting Strategies does not provide tax, legal or accounting advice, and the information contained herein is not intended to do so. As such, the information provided should not be used as a substitute for consultation with professional tax, legal, and accounting advisors, and you should consult with a tax, legal and accounting professional before engaging in any transaction.